Another very insightful entry from Erik Sink this time about marketing. Very good, simple reminders, e.g. the two phases of marketing - the strategic and communications phases, the importance of choosing your competition. Good stuff.
Posted by johnza at August 27, 2003 08:44 AM | TrackBackYes, he's a smart guy. Something to think about for the last section.
Posted by: Rich Tong on August 27, 2003 09:09 PM